🧭 Executive Summary
DrüZAIH Crypto Café is a multifaceted coffee business with three core formats:
- Brick-and-mortar cafés
- Mobile RV/Motorhome Barista Bars
- Portable Airstream barista trailers
Revenue sources include beverage sales, bottled products, branded merchandise, and franchising fees. The brand emphasizes design consistency, premium ingredients, and tech-integrated operations.
☕ Beverage Program
Coffee Menu (Actual menu and pricing may vary)
| Item | Size Options | Price Range |
|---|---|---|
| Espresso | Single / Double | 2.75 / 3.50 |
| Americano | 12oz / 16oz / 20oz | 3.25 / 4.00 / 4.25 |
| Latte | 12oz / 16oz / 20oz | 4.50 / 5.00 / 5.50 |
| Cappuccino | 12oz / 16oz | 4.25 / 4.75 |
| Cold Brew | 16oz / 20oz | 5.00 / 5.75 |
| Nitro Brew (Specialty) | 16oz | 6.00 |
Tea Menu
| Item | Size Options | Price Range |
|---|---|---|
| Matcha Latte | 12oz / 16oz / 20oz | 4.75 / 5.25 / 5.75 |
| Chai Latte | 12oz / 16oz / 20oz | 4.50 / 5.00 / 5.50 |
| Loose Leaf Infusions | 12oz / 16oz / 20oz | 4.00 / 4.50 / 5.00 |
🧃 Bottled Beverages
In-House Line
- Glass Bottled Water
- Still: $2.25
- Sparkling: $2.75
- Coffee Drinks
- Cold Brew, Nitro, Espresso Shake: $5.00–$7.00
- Tea Drinks
- Herbal blends, Matcha-based bottles: $4.75–$6.00
Sold in café locations and via third-party retail partners.
🛍️ Merchandise Strategy
Product Mix
- Apparel: T-shirts ($35), hoodies ($60)
- Drinkware: Ceramic mugs ($18), steel travel flasks ($25)
- Branded Goods: Coasters, keychains, tote bags
- Packaging: All merchandise designed for shelf appeal and café integration
🚐 Franchise Formats
| Format | Description | Key Details |
|---|---|---|
| Café Storefront | Full-service location | 800–1200 sq ft, includes seating, merchandise wall |
| RV Barista Bar | Mobile café in retrofitted RV | Requires vending permits, optimized for events & tours |
| Airstream Trailer | Compact mobile unit | Designed for high-traffic venues and pop-ups |
All formats maintain standardized design, menu structure, and POS systems.
🛠️ Operational Essentials
Consumables & Supplies
- Paper cups (branded), lids, sleeves
- Napkins, stirrers, straws
- Cleaning supplies, hand sanitizers
- Compostable alternatives available, plastic free environment.
Hygiene & Safety
- Compliant hand-washing stations
- Regular surface sanitization
- Required food handler certification per location
Legal & Compliance
- Health department registration and periodic inspections
- Beverage service license
- Mobile vending license (for RV units)
- Insurance: liability, business interruption, mobile unit coverage
- ADA compliance for fixed locations
💵 Revenue Streams
- Beverage and bottled drink sales
- Retail merchandise
- Franchise licensing fees
- Mobile café event bookings
- Wholesale bottled product distribution
🧮 Expansion Plan
Year 1
- Flagship café launch
- 2 RV mobile bars deployed
- Start local bottled product partnerships
Year 2
- Open 5 new café franchises
- Distribute bottled line to 50 regional stores
Year 3
- Expand to 10 RV/Airstream locations
- National distribution of bottled products
- Introduce web store and app loyalty program
cafe adorin' 