📊 Investor Pitch Deck (Outline)
1. Company Overview
- Vision: Scalable, premium coffee brand across retail and mobile platforms
- Formats: Café, RV mobile barista unit, Airstream trailer kiosks
- Key Differentiators: Clean design, bottled product line, mobile flexibility
2. Market Opportunity
- $100B+ global coffee market
- High demand for mobile cafés at events, campuses, urban centers
- Growth in bottled beverage and specialty coffee segments
3. Product Portfolio
- Coffee & tea drinks (standardized menu and pricing)
- Bottled cold brew, teas, sparkling water
- Merchandising: Apparel, drinkware, accessories
4. Revenue Streams
- In-store and mobile beverage sales
- Bottled retail product sales
- Franchise fees
- Merch sales (online & in-store)
- Mobile event partnerships
5. Financials (3-Year Forecast)
| Metric | Year 1 | Year 2 | Year 3 |
|---|
| Locations | 3 | 10 | 25 |
| Total Revenue | $750K | $2.5M | $6.5M |
| Operating Profit | $135K | $500K | $1.7M |
| Profit Margin | 18% | 20% | 26% |
Assumes mix of fixed and mobile formats, scaling as demand grows.
6. Investment Use
- Buildout & inventory for new locations
- Manufacturing & bottling expansion
- Franchise training systems
- Marketing & digital platform
7. Franchise Model
- Entry fee: $35K–$50K depending on format
- Ongoing royalty: 6–8% of gross sales
- Centralized supply, branding, and training support
- ROI within 12–18 months depending on location
🔍 Mobile Format Comparison
| Criteria | RV Barista Bar | Airstream Trailer |
|---|
| Mobility | High (can roam daily) | Moderate (semi-permanent) |
| Setup Time | 1–2 hours | 30–60 min |
| Footprint | 20–25 ft | 18–20 ft |
| Monthly Revenue | $18K–$40K | $15K–$35K |
| Initial Cost | $60K–$100K | $55K–$90K |
| Popular Uses | Festivals, brand tours | Pop-ups, campuses |
cafe adorin' 