📌 Investment Memo
1. Company Overview
DrüZAIH Crypto Café is a multi-format coffee business offering:
- Franchise storefront cafés
- Mobile RV and Airstream coffee bars
- A premium bottled beverage line
Designed for high operational efficiency and mobile deployment, DrüZAIH combines standardized menu formats with high-growth retail opportunities.
2. Market Opportunity
- $100B+ global coffee market
- $2B+ projected bottled cold brew sales by 2028
- Growing consumer demand for mobile café experiences, event-based activations, and premium RTD beverages
3. Product Portfolio
Menu Offerings
- Espresso, lattes, cold brew, nitro, tea blends
- Full bottled product line: cold brew, matcha tea, sparkling water
Retail Products
- Branded merchandise
- In-store packaged goods
- Potential expansion to grocery and DTC
4. Franchise Model
| Format | Setup Time | Avg Revenue | ROI Timeline |
|---|---|---|---|
| Café Storefront | 8–12 weeks | $30K–$60K/mo | 12–18 months |
| RV Barista Bar | 6–10 weeks | $18K–$40K/mo | 6–12 months |
| Airstream Trailer | 4–8 weeks | $15K–$35K/mo | 6–12 months |
Franchise Fees
- Entry Investment: $35K–$50K
- Royalties: 6–8% of gross monthly sales
- Support: centralized training, compliance playbooks, branded packaging
5. Financial Projections
🔷 3-Year Forecast
| Year | Locations | Revenue | Operating Profit | Margin |
|---|---|---|---|---|
| 1 | 3 | $750K | $135K | 18% |
| 2 | 10 | $2.5M | $500K | 20% |
| 3 | 25 | $6.5M | $1.7M | 26% |
🔷 Startup Cost Ranges
| Format | Startup Cost |
|---|---|
| Café Storefront | $80K–$150K |
| RV Barista Bar | $60K–$100K |
| Airstream Trailer | $55K–$90K |
6. Bottled Product Expansion
Products
- Cold Brew, Nitro, Espresso Shake
- Herbal Teas, Sparkling Water
Sales Channels
- In-store and mobile units
- Retail distribution (Phase 2)
- Online direct-to-consumer (Phase 3)
7. Expansion Strategy
- Year 1: Flagship café + 2 mobile units
- Year 2: 10 franchises, bottled retail launch
- Year 3: National rollout + digital storefront + mobile event activation
cafe adorin' 